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How to Quickly Find Content to Post on Twitter or Facebook

Topic: Small Business Marketing,Tech Tools | Comments (1)

Posted on September 27, 2010 by admin

Guest post by Cassie Rice Co-Founder of Social Blaze provider of enterprise-grade social media management software for everyone!

One of the most time consuming parts of social media marketing is finding the great content to tell your followers about.  It’s easy to spend hours on end looking at blog posts, newspaper articles, and various websites looking for content.  Fortunately, there are ways to cut down the time so you can find relevant articles faster.

But, before you start looking for content, it’s important to develop a criteria for the content you want to share with your followers.  You can create the criteria in whichever way is best for your brand; although, I do suggest using a similar criteria to this:

  • Content must be industry related
  • Content must fall within one of the words within the acronym, ICEE (interesting, connective, educational or entertaining)

Once you’ve created your content criteria, it is time to start finding content to tell your followers about.  Follow the steps below to find content faster and save a lot of time!

1) Find industry relevant blogs through a simple Google search
Finding industry related blogs is really pretty easy.  The best way to do this is to do a simple Google Search for the type of blog you’re looking for (I’ve tried using other blog search engines and blog directories, but found that a simple Google search was the best way to find relevant blogs).  By doing this, I’m sure you will find plenty of results.

When you come across relevant blogs, subscribe to them via RSS and add them to your Google Reader or preferred RSS Reader (I’d suggest you use Google Reader since it is so easy to use and you already have access to Google Reader if you have a Gmail account).  Sometimes, many of the blogs you find will link to other similar industry related blogs, so you can subscribe to those as well.

In addition to blogs, you might want to subscribe to some news sites as well.  News sites often have industry related RSS feeds.  You can normally find them by clicking on RSS at the bottom of each news site.

I’d suggest you subscribe to at least 15 – 30 RSS feeds.

2) Make folders and categorize the blogs in your RSS reader
(You only need to do this if you have RSS feeds from different industries/categories.)

In your RSS reader, categorize your RSS feeds and place them in folders.  This will be a time saver for you later on because you will be able to see all the most recent relevant blog articles in a stream.  Once you’ve done that, you’re pretty much all set!

3) Each day, go through the posts in your folders.
Now that you’ve got your RSS reader set up.  Spend about a half hour each day browsing articles by clicking on the folder on your RSS reader and browsing all the most recent blog articles.  The fastest way to browse on Google Reader is by using keyboard shortcuts: ‘J’ to go to the next article and ‘K’ to go back.

I hope this was a helpful way for you to find content faster!  Have fun learning new things and finding awesome content!

Do you have any tips or tricks that you use to find content fast?