Letter to Our Users: The Pricing Changes will not Affect You

This is a letter that we will be sending out to our existing users on 10/14/2010 to explain the changes to our pricing plan which will go into effect on 10/14/2010. This letter explains what happens to people who were customers on or before 10/13/2010. These plans and options will not be available to anyone who signs up after 10/13/2010.

Dear Valued Customer,

You have been with us since the beginning. You believed in us, and we love every second of helping you to run your business better. Our community of subscribers has grown 1700% in the last year!

Because we value your business so much we wanted you to be the first to know that we are changing our pricing plan. Your existing plan price will NOT change. If you are on the Premium Plan you will continue to receive all of the premium features for $10 a month (as opposed to the new $19 a month Thunderstorm plan). Forever. As long as you have an account in good standing you will keep the same features and price. You can still downgrade to the free, limited feature plan that was available when you signed up. However, if you choose to downgrade to a Free account, the existing $10 Premium Plan will no longer be available to you as an upgrade. You will not be able to sign up for the $10 plan again if you choose to leave it.

We also want to give our existing Free users the chance to upgrade to the Premium Plan at the $10 rate that was available to them when they signed up. This option will be available until 11/11/2010.  Your free account will continue to exist but once our new plans are introduced, will not be allowing any new free subscribers. Should you choose to upgrade after 11/11/2010 the $10 plan will no longer be available.

We will launch the new plan tomorrow and you will be able to view the new pricing options from within your account.

We wanted to be very clear with you about our plans to change the price so that you understand exactly what is going on. You are the most important part of our business. If you have any questions at all about the pricing changes please don’t hesitate to contact me and I will help you figure out exactly which option is best for you.

Sincerely,

Dena Stern
Community Manager
dstern@workingpoint.com
@workingpoint
www.facebook.com/workingpoint