Best of Small Biz Survival: “How a Small Town Photographer Survives in a Crowded Field”
Topic: Business Management | Comments Off
Photography is a crowded profession. And it’s getting squeezed to death by a glut of amateurs. When everyone can afford a “pro” camera, how can a professional photographer make a living? Mike Klemme’s answers hold some lessons for people in all types of professions being squeezed.
But Klemme found an answer. He built his business on the Red Adair model: be the one to call. Starting with his skills as a landscape photographer, he became the first pro photographer to specialize in golf courses. There is a ton of competition in general landscape photography. But once Klmme became the go-to-pro for golf courses, he was called on to travel the world to shoot courses from Miami Beach to Kenya.
Good photo niches are the subjects people are passionate, even crazy about. To prove his point, Klemme listed off a bunch of potential photo niches, ones where he did not know of an existing photo specialist.
- cigars and tobacco
- swimming pools
- emerging destinations in travel (pick one emerging destination, and be all over it)
- western and cowboy
- green tech
- rowing and boating in Oklahoma City
- oil business (big business in Oklahoma)
- Native American
Once you have your niche, find your tribe of people who are passionate about the topic. Communicate directly with them.